15.4.11

ambigram



This is a logo for Sallys club by Paperjam Design. It's an ambigram, meaning it can be read exactly the same when reversed. I love the simplicity of it and also the feeling you get from it - sophisticated but not too serious. I also like their thinking behind it, they say "SALLYS is an ambigram, as you can never be sure that printed matter in clubs will be viewed the right way up". Lovely.

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